Responsibilities

• Assists in creating and executing marketing strategies.
• Collaborates with other internal teams (e.g. Enrollment and academic departments to develop and monitor strategic marketing initiatives).
• Responsible for tracking marketing campaigns across different departments within the university and with outside vendors, including creating reports to show progress.
• Researches the market, analyze trends to help define our marketing strategy, and provides advice as to how to best reach the target market.
• Writes, proofreads and edits creative and technical content across different mediums.
• Edit and manage front end content for the organization's web presence, copyedit and proofread all web content, create and develop web landing pages, sections, and content requested by departments
• Coordinates social media messaging for main university accounts, creating and posting content regularly and assisting with editorial plan.
• Creates social media content through writing, photography and video.
• Serves on Marketing's editorial team, providing strategic input on communication plans and assisting in the execution (writing, editing and publishing) of those plans.
• Serves as project manager (50% of job) working closely with Graphic Designer to ensure all projects are completed in a realistic and timely manner.

Requirements

• Bachelor's degree in Marketing, Communication or related field.
• Minimum 3 years' experience in the related field.
• Thorough understanding of marketing, specifically for higher education (and/or willingness to learn).
• Detail-oriented with good follow-through and ability to work autonomously.
• Global/futuristic thinker who can see the big picture and forecast future goals.
• Strong interpersonal, organizational and problem-solving skills.
• Team-player who enjoys working as part of a dynamic team, building on each other's skills.
• Ability to be creative, innovative, resourceful, flexible and adaptive to change.
• Strong working knowledge of printing, publishing and graphic design.
• Proven command of the English language with strong editorial, grammatical and writing skills/techniques.

Preferred

• Proficient in Microsoft Office (Excel) and PhotoShop
• Familiarity with Adobe Suite (Illustrator and InDesign) preferred
• Knowledge of best practices for posting on all social platforms