Marketing Specialist

Responsibilities

• Creating and implementing marketing programs to support specific product lines.
• Maintain relationships with different teams including Product Management, eCommerce, Engineering and Sales to create and execute marketing initiatives.
• Develop promotional materials for a variety of marketing channels to reflect the needs and goals of the different companies, divisions and campaigns.
• Create and deliver press releases, company announcements, and other communication materials.
• Create copy for internal and external channels including websites, literature and ads.
• Ensure brand messages are consistent.
• Assist in updating company website content across all brands, maintaining, consistent branding requirements.
• Develop an understanding of the key value propositions of all the company and the individual manufacturing divisions.
• Other duties as assigned.

Requirements

• Bachelor’s Degree in Marketing or related field.
• 2-5 years of related Marketing experience.
• Thorough understanding of branding principles and tactics.
• Working knowledge of a variety of marketing concepts, practices, and procedures.
• Ability to quickly grasp complex technical and business concepts and express them in clear language.
• Strong communication skills including ability to present to large groups and ability to write copy.
• Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines and high client expectations.
• Experience with Adobe Design products.

Preferred

• Previous graphic design experience preferred.
• Experience within mobile electronic and hydraulic markets preferred.

Benefits

• FORCE America, Inc. provides competitive wages and excellent benefits in our 100% employee-owned company.