Responsibilities

• Contribute to the development of marketing infrastructure, processes, and best practices for Executive Education's evolving program portfolio.
• Execute marketing strategies and implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
• Implement marketing programs: Build out and maintain the CRM including data management, support for email campaigns, and tracking to support enrollment and engagement goals.
• Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
• Manage the design and production of select marketing materials.
• Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
• Assess market opportunities and research market trends.
• May plan and execute events to support marketing objectives.
• Monitor and oversee product/program budgets to meet program goals.
• Coordinate vendor estimates and invoice processing, as needed.

Requirements

• Bachelor’s degree and two years of relevant experience; or a combination of education and relevant experience.
• Previous experience in marketing and/or managing projects.
• Ability to work both independently and collaboratively to meet deadlines.
• Experience with managing projects.
• Knowledge of marketing across channels including digital and print.
• Excellent oral and written skills.
• Familiar with market research and data analysis.
• Creative problem solver.

Preferred

• Initiative and eager to learn.
• Collaborative team player.
• Strong attention to detail.
• Experience with CRM platforms and/or marketing platforms a plus.