Marketing Specialist

Miami, FL (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own a compact, high-impact digital platform portfolio by designing, building, and optimizing EMMA International and sister-brand websites; align content, SEO, and campaigns with brand goals; and harmonize tools and channels to drive engagement and lead generation.

  • Website ecosystem ownership: design, build, and maintain brand sites across Wix/WordPress for EMMA and partners.
  • Content, SEO, and performance: update pages, optimize UX, and boost search rankings.
  • Tools and campaigns: integrate CRMs/analytics and coordinate leadership-aligned marketing initiatives.

Job Description

Responsibilities

  • Design, build, and maintain brand websites across Wix and WordPress for EMMA International and sister brands.
  • Update site content, create pages, and ensure brand consistency across platforms.
  • Implement SEO, optimize web performance, and enhance UX across devices.
  • Troubleshoot technical issues and integrate third‑party tools (CRMs, newsletters, analytics).
  • Collaborate with leadership to plan and execute marketing campaigns aligned with brand goals.
  • Manage social media accounts, email marketing, and blog content publishing.
  • Create compelling visual and written content supporting brand storytelling, lead generation, and engagement.
  • Monitor traffic, SEO rankings, and campaign KPIs to drive continuous improvement.
  • Assist in launching new products, services, or business lines.
  • Translate business objectives into engaging digital strategies across teams.
EMMA International logo

EMMA International

EMMA International is a leading global consulting firm for the medical device, pharmaceutical, biotechnology, combination products, and diagnostics industries.With a focus on quality, regulatory and compliance services, EMMA International helps ensure your products advance seamlessly from concept to approval.When you need specialized services, such as building a Quality Management System (QMS) or remediation of major gaps and deficiencies, EMMA’s experienced consultants will guide you toward a practical solution. We won’t leave you with a foreign process or system that ultimately becomes unworkable. Our mission is to provide significant value to your operations and exceed your expectations.As your regulatory partner, EMMA works within your corporate culture and alongside your team. While you focus on innovation and development, you can trust us to take care of the heavy lifting that results in permanent, meaningful improvements.

Founded in 2013
Birmingham, Michigan, USA
68 employees (9 in marketing)

Marketing Team

Marketing Team Size
4 (6% of company)

Traffic Signals

Monthly Visitors
206.2M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.5%
Direct
52.7%
Referral
4.5%
Social
22.1%
Paid
0.1%

Headcount Trend

Current headcount: ~68
EMMA International logo

Marketing Specialist

EMMA International · Miami, FL · On-site