Marketing Specialist - Digital & Social Media

Redwood City, CA (On-site)

$32/hr – $42/hrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital content and social media programs by owning CMS publishing, SEO, and multi-channel campaigns.

  • Own CMS content pipeline and optimization across blogs, product pages, and forms
  • Must-have: 3+ years managing CMS, social media, and digital marketing with solid SEO
  • Standout: Coordinating webinars/events and cross-channel campaigns

Job Description

Responsibilities

  • Create and maintain website content in the content management system (CMS) including blogs, landing pages, product pages, forms, and disclosures; conduct A/B testing to optimize landing page performance; ensure content accuracy and consistency; and maintain UTM tracking logs for precise campaign measurement
  • Manage seminar and webinar event listings on the website, schedule email communications, moderate live sessions, upload recordings to YouTube, and coordinate with internal departments on events
  • Contribute to SEO efforts including keyword research, on-page optimization, monitoring KPIs, and collaborating on link-building and content strategies
  • Manage relationships with digital marketing and SEO vendors to ensure effective collaboration, timely deliverables, and alignment with strategic goals
  • Provide support for paid media campaigns and email marketing campaigns on an as-needed basis
  • Analyze and report monthly on SEO, website, and digital marketing performance using tools like Google Analytics, SEMrush, Ahrefs, and Siteimprove, providing insights and recommendations to optimize campaigns
  • Other duties as assigned
  • Lead the planning, creation, and publishing of organic content (i.e. Metricool) across Meta, Instagram, LinkedIn, and X to boost engagement, awareness, and audience growth
  • Monitor social channels daily, engage with followers by responding to comments, DMs, and tags, support influencer marketing initiatives, and maintain an active brand voice
  • Increase membership engagement and drive lead generation through targeted social campaigns (i.e. giveaways, branded content)

Requirements

  • 3+ years of experience managing website CMS, social media and digital marketing campaigns with solid SEO knowledge
  • Strong skills in using a content management system (i.e. Kentico, Drupal, HubSpot CMS)
  • Experience coordinating webinars, events, and related email communications
  • Familiarity with marketing analytics and reporting platforms (e.g., Google Analytics, Looker, Salesforce, SEMrush, Ahrefs)
  • Proven project management experience, with the ability to plan, prioritize, and deliver multiple initiatives on time using tools such as Workfront, Asana, or similar platforms.
  • A curious, collaborative mindset, eager to partner with diverse teams and learn from experienced marketers
  • A data-driven approach with a passion for testing, optimization, and continuous improvement

Preferred

  • A curious, collaborative mindset, eager to partner with diverse teams and learn from experienced marketers
  • A data-driven approach with a passion for testing, optimization, and continuous improvement

Benefits

  • Quality medical, dental and vision care coverage
  • 401(k) retirement plan with up to 150% matching employer contributions
  • Strong commitment to investing in your career and educational advancement by offering up to 100% Tuition reimbursement for approved courses
  • Annual discretionary bonus
  • Generous paid time off and paid holidays
  • Flexible spending accounts
  • Employee Referral Bonus
  • Short and long-term disability coverage
  • Life and AD&D insurance
  • Provident membership
PROVIDENT CREDIT UNION logo

PROVIDENT CREDIT UNION

Provident Credit Union is and has been a local financial Institution serving the Bay Area and beyond for over 75 years. We offer our members a wide array of financial products and services with an unmatched level of customer service and convenienceOur members enjoy 21 branches located throughout the Bay Area as well as access to hundreds of additional branches throughout California. Members also have access to over 25,000 ATMs free of charge. To learn more about what we have to offer please visit www.providentcu.orgFour Great Reasons to Work for Provident:1.We are Strong. Provident is one of the largest and strongest credit unions in the country. For more than 20 years Provident has earned a 5-Star Sustained Superior Rating from BauerFinancial.2.We Make Life Easy. We are a credit union. Not a bank. We have members not customers. And we love our members. Our goal is to make life easy for them while providing financial products and services that enhance their lives. 3.We Have a Sense of Fun. We get things done. We foster an organization of mutual respect and teamwork. We’re active and always out there, whether it be at a local art and wine festival or sponsoring a financial literacy program.4.We Look Out for You. Provident offers a quality compensation package including medical, dental and vision care, a 401(k) plan with employer matching, generous paid time off, rate discounts on loans and much more.To view jobs and apply visit: http://providentcu.org/careers

Founded in 1950
Redwood City, California, USA
345 employees (9 in marketing)