Responsibilities

• Plan and execute end-to-end digital campaigns that drive awareness, engagement, and revenue
• Define goals, target audiences, and channel strategy, then measure and optimize performance
• Own and manage a content calendar across key platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok)
• Create content aligned to campaign goals and audience needs
• Produce short-form and long-form video for social, campaigns, and storytelling
• Use AI tools to support content creation, editing, and performance optimization
• Help build and scale RAFT’s video and digital marketing capabilities
• Own and execute SEO strategy, including keyword research, on-page optimization, and performance tracking
• Bring SEO capabilities in-house and continuously improve search performance
• Contribute to website strategy, structure, and content to enhance user experience and results

Requirements

• 2-4 years of hands-on experience in digital marketing - campaigns, content, SEO, or a combination. Show us work, not just a resume.
• Solid understanding of SEO fundamentals applied in practice - keyword research, on-page optimization, GA4, Google Search Console. The more hands-on experience, the better.
• Understands how websites work - site structure, page hierarchy, CMS operations in WordPress or equivalent. Enough knowledge to contribute meaningfully to the website project and collaborate effectively with the team.
• Strong writing ability - clear, purposeful, audience-aware. You write for results, not for applause.
• Video production at both levels: short-form social content and higher-quality brand video. Portfolio or examples required.
• Working knowledge of Growth-to-Market fundamentals - buyer journey, funnel stages, how marketing and BD connect.
• Highly proficient with AI tools and genuinely excited to keep up as they evolve. You do not wait to be trained on new tools, you explore them yourself. AI is how you work, not something you use occasionally.
• Familiar with social media platforms and how to build a content strategy, not just a posting schedule.
• Experience with building and deploying email campaigns in MailChimp or equivalent.

Benefits

• Competitive pay, health benefits, and 403(b) retirement match
• Bonus opportunities + generous time off (vacation, sick, holidays, shutdown)
• Creative, mission-driven work environment
• Hybrid schedule (4 days onsite, must be locally based)