Marketing Specialist (Digital & Campaigns)

San Jose, CA (Hybrid)

$65K/yr – $71K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive RAFT's digital marketing and content strategy, from SEO and website optimization to video, email, and social campaigns, coordinating cross-functional efforts and measuring impact across channels.

Lead end-to-end campaigns across multiple platforms
Build in-house SEO and content capabilities
Manage email and social assets for campaigns

Job Description

Responsibilities

Plan and execute end-to-end digital campaigns that drive awareness, engagement, and revenue
Define goals, target audiences, and channel strategy, then measure and optimize performance
Own and manage a content calendar across key platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok)
Create content aligned to campaign goals and audience needs
Produce short-form and long-form video for social, campaigns, and storytelling
Use AI tools to support content creation, editing, and performance optimization
Help build and scale RAFT’s video and digital marketing capabilities
Own and execute SEO strategy, including keyword research, on-page optimization, and performance tracking
Bring SEO capabilities in-house and continuously improve search performance
Contribute to website strategy, structure, and content to enhance user experience and results

Requirements

2-4 years of hands-on experience in digital marketing - campaigns, content, SEO, or a combination. Show us work, not just a resume.
Solid understanding of SEO fundamentals applied in practice - keyword research, on-page optimization, GA4, Google Search Console. The more hands-on experience, the better.
Understands how websites work - site structure, page hierarchy, CMS operations in WordPress or equivalent. Enough knowledge to contribute meaningfully to the website project and collaborate effectively with the team.
Strong writing ability - clear, purposeful, audience-aware. You write for results, not for applause.
Video production at both levels: short-form social content and higher-quality brand video. Portfolio or examples required.
Working knowledge of Growth-to-Market fundamentals - buyer journey, funnel stages, how marketing and BD connect.
Highly proficient with AI tools and genuinely excited to keep up as they evolve. You do not wait to be trained on new tools, you explore them yourself. AI is how you work, not something you use occasionally.
Familiar with social media platforms and how to build a content strategy, not just a posting schedule.
Experience with building and deploying email campaigns in MailChimp or equivalent.