Marketing Specialist

Waterbury, VT (On-site)

$70K/yr – $75K/yrMid Level4+ years expSalaried Ft

Posted 12 days ago

Job Summary

Own end-to-end multi-channel marketing programs and asset delivery across email, paid channels, and e-commerce platforms while driving data-driven optimization and localization.

  • Lead multi-channel campaigns and content deployment
  • Coordinate data and performance reporting across channels
  • Support site localization and asset management

Job Description

Responsibilities

  • Build and deploy email and SMS campaigns, briefs, and automated flows.
  • Build and maintain Meta advertising campaigns, including campaign setup and creative test iterations.
  • Support subscriber acquisition, list growth, and database hygiene initiatives.
  • Assist in pulling, organizing, and maintaining marketing performance data across channels.
  • Build and deploy assets for our online store in Shopify, including homepage updates, new web pages, and content updates.
  • Partner with e-commerce team as marketing representative in monthly site audits, including executing any needed updates from marketing side.
  • Support affiliate, publisher, and influencer programs, including communications, activation coordination, and performance tracking.
  • Manage giveaway execution, including partner coordination, audience imports, fulfillment support, and participant onboarding.
  • Support content marketing initiatives through content publishing, asset coordination, content optimization, and channel deployment (website, blog, SEO).
  • Organize asset management operations, including organization, tagging, metadata, and archiving of photography, video, creative assets, and customer reviews.

Requirements

  • 2–4 years of experience in marketing, growth marketing, digital marketing, or a related field.
  • Experience executing multi-channel marketing programs, including email, paid social, web, affiliate, or influencer marketing.
  • Hands-on experience with marketing platforms such as Klaviyo, Meta Ads Manager, Google Analytics, Shopify, or similar tools.
  • Experience with digital asset management systems, project management platforms, CMS tools, email platforms, and marketing technology preferred.
  • Ideal candidate would have a good working knowledge of SEO best practices.
  • This position requires commitment to embrace the company’s culture through the alignment of personal behaviors with the company’s core values.

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

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Marketing Specialist

Darn Tough Vermont / Cabot Hosiery Mills · Waterbury, VT · On-site