Responsibilities

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.

Requirements

• 2+ years of marketing, local marketing, social media, or restaurant/retail experience preferred.
• Strong communication, organization, and project-management skills.
• Experience with Canva, Microsoft Office, social media, and digital marketing platforms.
• Ability to analyze basic sales and marketing results and turn them into actionable ideas.
• Creative, proactive, and highly organized with strong follow-through.
• Comfortable working independently and collaborating with restaurant teams.
• Ability to travel between restaurants and attend local events as needed.
• You are applying for employment with an independent Dunkin’ franchisee, not Dunkin’ Brands, Inc., Dunkin’, or any of their affiliates. Any information you provide as part of the application process will be shared only with the franchisee. If you are hired, the franchisee will be your sole employer. Dunkin’ franchisees are independent business owners who are responsible for their own employees and independently determine wages, benefits, scheduling, and other employment policies, which may vary by franchise location.

Preferred

• Franchise, QSR, hospitality, or multi-unit experience is a plus.