Responsibilities

• Develop and implement vertical-specific marketing plans aligned with business objectives.
• Conduct market research and customer segmentation to identify trends, needs, and opportunities.
• Create compelling content and campaigns tailored to vertical audiences (e.g., brochures, case studies, webinars).
• Collaborate with sales and merchandising to align messaging and go-to-market strategies.
• Manage and optimize digital marketing efforts including SEO, SEM, email, and social media for verticals.
• Support trade shows, publications, industry events, and customer advisory boards relevant to assigned verticals.
• Track and report on campaign performance, ROI, and lead generation metrics.
• Maintain competitive intelligence and provide insights to inform positioning and vertical marketing strategy.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• 3–5 years of experience in B2B marketing, preferably in industrial or manufacturing sectors.
• Proven experience in vertical or segment marketing.
• Strong project management and cross-functional collaboration skill
• Excellent written and verbal communication abilities.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Vertical market strategy development
• Customer segmentation and persona creation
• Content marketing and value proposition development
• Campaign management and performance tracking
• Digital marketing (SEO, SEM, email, social)
• Event planning and execution
• Competitive analysis and market research
• Sales enablement and collateral development