Marketing Specialist

Fort Worth, TX (On-site)

$64K/yr – $72K/yrMid Level2+ years expFull time

Posted 7 hrs ago

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Job Summary

Owns the planning, outreach, and production of public education programs and communications, from strategy and marketing materials to media relations and digital assets, while ensuring compliance and stakeholder coordination.

  • Manages program marketing, outreach, and media relations
  • Maintains records, web content, and digital assets

Job Description

Responsibilities

  • Assists in developing, monitoring, and evaluating the quality, responsiveness, efficiency, and effectiveness of assigned public education programs, services, methods, and procedures
  • Creates and maintains database for mailing and other distribution lists, as required, as well as maintains records, develops reports and related correspondence concerning new or ongoing programs and services
  • Develops, promotes and coordinates specific activities within a public education or community program, project or initiative, to include public outreach
  • Prepares, designs, and edits program marketing material, including press releases, newsletters, flyers, schedules of events, pamphlets and brochures, emails, and electronic publications; assists in managing media relations; oversees distribution of published material; and writes articles for publications
  • Oversees printing and distribution
  • Creates imaging for various education programs and/or events for use in digital and print collaterals, social media, and other publications, as needed. Uses design editing software, photo/video equipment, and other multimedia tools and/or software, as needed
  • Assists with the maintenance of department website content and web graphics, as needed
  • Ensures proper operation of computer software and equipment. Maintains digital assets library; maintains database of native art files and archived documents
  • Adheres to assigned work schedule as outlined in the Department and City attendance policies and procedures; ensures all behaviors comply with the City’s Personnel Rules and Regulations

Requirements

  • Bachelor’s degree from an accredited college or university with major coursework in Business Administration, Public Relations, Journalism, Marketing, Communications, Public Administration or a related field
  • Two (2) years of public relations, journalism, marketing, communications or a closely related field
  • Valid Texas Driver’s License

Preferred

  • Understanding of effective communications and marketing for Environmental Services Department operations to include solid waste services, consumer health, and environmental quality
  • Graphic Design experience
  • Strategic Design experience
  • Demonstrated ability to work with cross-functional teams, utilizing excellent interpersonal and written/oral communication skills
  • Excellent leadership skills displaying empathy, effective organization, project management, and time management
  • Proficient in communications software including Microsoft Office Suite, Adobe Creative Suite, Loomly, GovDelivery, and OpenCities
  • Fluent in Spanish, written and/or oral

Benefits

  • 11 Paid Holidays
  • Medical
  • Dental
  • Vision
  • Paid Time Off
  • Pension Plan
  • Professional Development Opportunities
City of Fort Worth logo

City of Fort Worth

3.6 Glassdoor

Ranked the nation’s fastest growing city with a population of more than 900,000 — the 12th largest city in the country — and one of America’s Most Livable Communities of the decade, Fort Worth has endured economic changes and retained its Western heritage as it continues to prosper.This is the official LinkedIn page for the city of Fort Worth, Texas.

Fort Worth, Texas, USA
4.1K employees (124 in marketing)
54% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
521.9K
Traffic Source Mix
Search
56.8%
Direct
37.3%
Referral
4.7%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~4.1K

Marketing Team

Marketing Team Size
82 (2% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

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