Marketing Specialist

Responsibilities

• Coordinate marketing projects, campaigns, and initiatives from concept through completion, ensuring deadlines and priorities are met.
• Maintain the marketing calendar and coordinate the development, review, and distribution of marketing materials.
• Collaborate with internal departments and project teams to support marketing objectives and business development efforts.
• Coordinate trade shows, industry events, customer communications, promotional activities, and company-sponsored events.
• Manage marketing project timelines, budgets, inventory of promotional materials, and vendor relationships as assigned.
• Ensure marketing materials and communications align with company brand standards and messaging.
• Partner with the sales team to develop presentations, proposals, capability statements, and other customer-facing materials.
• Coordinate the creation and updating of product literature, service line descriptions, and industry-specific marketing collateral.
• Support lead-generation initiatives and campaigns targeting industrial facilities, food and beverage manufacturers, cold storage operations, and other relevant markets.
• Design and produce marketing materials, including brochures, product sheets, sell sheets, presentations, advertisements, flyers, signage, email graphics, and digital content.

Requirements

• Bachelor’s degree in marketing, graphic design, communications, or a related field, or equivalent relevant experience.
• Five or more years of experience in marketing coordination, graphic design, communications, or a related role preferred.
• Proficiency in Adobe Creative Cloud applications, such as InDesign, Illustrator, and Photoshop, or comparable design tools.
• Experience with Microsoft Office applications, particularly PowerPoint, Word, and Excel.
• Familiarity with website content management systems, email marketing platforms, and social media management tools.
• Strong written and verbal communication skills, including the ability to simplify technical information for a variety of audiences.
• Excellent organizational and project coordination skills, with the ability to manage multiple projects and deadlines.
• Strong attention to detail, visual design, formatting, and brand consistency.
• Ability to work collaboratively with cross-functional teams and manage relationships with external vendors.

Preferred

• Experience in industrial, construction, manufacturing, engineering, or B2B marketing.
• Experience developing technical marketing materials, case studies, product literature, and sales presentations.
• Experience coordinating trade shows, industry conferences, and customer events.
• Knowledge of website analytics, SEO, email marketing metrics, and digital campaign reporting.
• Basic photography, video editing, or multimedia content development skills.