Responsibilities

• Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations
• Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences
• Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis
• Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies
• Manage and complete the dining brand's digital strategy
• Coordinate consumer feedback programs and analyze results to improve services
• Establish and maintain merchandising standards
• Present to various campus departments and student groups throughout the year
• Collaborate with campus departments on ongoing and new campaigns
• Supervise Student Success interns or sales ambassador teams

Requirements

• Bachelor’s degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience
• Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing
• Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations
• Strong organizational, time management, and communication skills, both verbal and written
• Ability to present to large groups
• Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel
• Experience with social media tactics to improve brand awareness
• Graphic design skills using Adobe Creative Suite are a plus

Benefits

• Medical
• Dental
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs