Responsibilities

• Inbound Marketing: Strategic conceptual direction, user journey design and automations, optimization, and project management for any general campaign from lead generation through key strategic outcomes for audience; including mobilizing staff and contractors for pertinent deliverables (I.e., web content strategy, landing pages, copy, creative assets including video and graphics, live and digital event applications, and inbound CRM setup), in collaboration with content team and internal program leaders. Time allocated to this responsibility is 65%
• Reporting: Maintains accurate reporting dashboards on campaign results for internal stakeholders, identify areas for continuous improvement in execution and performance. Executes process improvements for both internal support and external audience. Time allocated to this responsibility is 15%
• Integration: Collaborates with internal stakeholders and facilitates strategic cross-promotion of Colson Center products to promote specified user journey outcomes ministry-wide. Time allocated to this responsibility is 10%
• Outcomes: Initiates interviews with TCC constituents and creates story-driven content derived from audience experiences for use in marketing and development campaigns. Time allocated to this responsibility is 10%

Requirements

• Mission Focus: Passionate pursuit of spreading Christian worldview through marketing of the Colson Center’s products and services.

Preferred

• SEO/AEO and lead gen experience preferred.
• Basic graphic design skills preferred but not required.

Benefits

• Medical, Dental, Vision, HRA, 403(b), Disability, PTO