Responsibilities

• Social Media Execution: Execute day-to-day social posting across Instagram (primary), TikTok, and emerging platforms
• Translate brand campaigns into consistent, engaging social content
• Manage content calendars and posting cadence
• Source, organize, and publish UGC aligned with brand standards
• Community management: comments, DMs, light engagement
• Influencer & Talent Activation: Execute influencer seeding and outreach programs
• Coordinate gifting, tracking, contracts, and follow-ups
• Maintain influencer lists and performance reporting
• Events & Brand Activations: Support execution of brand events (Brand Day 5/25, popups, influencer events)
• Manage logistics: vendors, guest lists, RSVPs, timelines

Requirements

• 3-6 years experience in marketing, social, brand activation, or PR coordination
• Fashion, beauty, or lifestyle brand experience strongly preferred
• Hands-on experience working with PR agencies
• Experience supporting influencer programs and brand events
• Strong organizational and communication skills

Preferred

• DTC brand experience
• Experience managing samples, gifting, and press logistics
• Strong aesthetic sensibility with operational discipline
• Comfortable with reporting and tracking performance

Benefits

• Competitive compensation packages
• Medical, Dental, Vision, FSA
• Retirement Savings Plan Match
• Summer Fridays
• Discounts and More!
• Compensation: $75,000-85,000
• The offered salary for this position will vary based on role requirements determined by NYC Alliance, skill set and years of experience.