Responsibilities

• Launch and manage paid social campaigns primarily on Meta platforms.
• Oversee daily budgets and performance optimizations against revenue and ROI goals, using data-driven insights to continuously improve results.
• Develop and oversee A/B and multivariate testing plans across creative, audience segmentation, bidding, and optimization tactics—grounded in performance data and platform insights.
• Proactively develop new campaign ideas, creative concepts, and growth strategies.
• Collaborate closely with product line experts to align on product priorities, launch timing, and creative.
• Stay current on paid social trends and platform updates to identify profitable growth opportunities.
• Leverage and integrate AI tools within daily workflows to enhance efficiency, improve decision-making, and profitably scale managed campaigns.
• Adapt quickly to shifting priorities in a dynamic marketing environment
• Collaborate cross-functionally with creative, analytics, and product teams to brief, launch, and iterate on performance-driven assets.
• Create analytical reports pertaining to campaign performance.

Requirements

• Bachelor’s degree in Marketing, Finance, Accounting, Marketing and Technology Management
• 2+ years of hands-on experience managing paid social campaigns, preferably on Meta
• Experience launching and managing paid social campaigns, including daily optimization and budget management
• Strong analytical skills with the ability to review performance data and make informed adjustments
• Experience running creative tests and audience experiments to improve results
• Proactive, solution-oriented mindset with a willingness to test and learn
• Strong communication skills and ability to collaborate with cross-functional teams
• Highly organized with the ability to manage multiple campaigns at once
• Proficiency in Meta Ads Manager and familiarity with reporting tools and Excel
• Understanding of consumer messaging and how to position products effectively in ads on social platforms like Meta and TikTok

Preferred

• Management of internal or external client relationships is a plus
• Familiarity with Power Automate and emerging AI-based technologies

Benefits

• Hybrid environment (onsite/remote) for our corporate staff
• New hires start with 16 days of PTO and 8 paid holidays per year
• Wellness initiatives such as an annual health fair and an onsite fitness center
• Business Casual Work Environment
• Health and Dental Insurance, Vision, Life Insurance, Disability Insurance
• Paid Time Off (PTO), Direct Deposit, Credit Union, Flexible Spending Accounts, Health Savings Accounts, Employee Assistance Program
• 401(k), Profit Sharing, Tuition Reimbursement, and Toastmaster’s memberships
• Employee Stock Ownership Plan (ESOP) which allows you to gain ownership benefits
• Mentor Program and LinkedIn Learning as part of Professional Development
• Performance management and development structure with quarterly reviews
• Product discounts and more