Regal Rexnord logo
Regal Rexnord

Marketing Specialist - B2B Design-Focused (hybrid in Milwaukee, WI) 

Milwaukee, WI (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 6 months ago

Job Summary

Drive B2B marketing outcomes by supporting GTM plans, asset production, and brand consistency across channels.

  • Assist in executing GTM plans and producing marketing assets.
  • Must-have: 4–6 years of B2B marketing experience.
  • Standout: Proficiency in Adobe Creative Suite and marketing automation familiarity.

Job Description

Responsibilities

  • The Marketing Specialist will assist the Marketing Manager in collaboration in executing targeted go-to-market (GTM) plans for the business portfolio, covering market assessments, brand strategy, segmentation, and programs to drive lead generation, upsell, cross-sell, and retention.
  • Independently design and produce production-ready marketing assets across print and digital including brochures, sell sheets, trade show booth graphics, and event displays.
  • Maintain and evolve brand visual systems, ensuring consistency across all touchpoints and channels.
  • Support motion graphics and short-form video assets to support digital campaigns and social channels.
  • Build, deploy, and monitor email campaigns and marketing automation workflows using HubSpot or Pardot.
  • Track and report on campaign and creative performance using Google Analytics and reporting dashboards, translating data into actionable recommendations.
  • Stay current on B2B marketing trends, design best practices, and industry developments in the manufacturing and industrial space.

Requirements

  • Bachelor's degree in marketing, Visual Communications, or related field.
  • 4-6 years of B2B marketing experience to include an understanding of the latest trends, technologies, and best practices in B2B marketing
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) is required .
  • Working knowledge of the buyers journey, customer lifecycle, design best practices, and other social media and internet marketing best practices.
  • Working knowledge of Google Analytics or similar reporting tools to evaluate creative and campaign performance.
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
  • Excellent attention to detail and a commitment to brand consistency across all deliverables.
  • Excellent verbal and written communication skills.
  • Ability to work both independently and in a team environment; strong organizational, analytical, and project management skills.

Preferred

  • Experience in a manufacturing, industrial, or technical B2B environment.
  • Motion graphics or video production experience (After Effects, Premiere Pro, or similar).
  • Familiarity with CRM platforms, particularly Salesforce.
  • Experience designing for trade show and event environments (large-format print, booth displays).
  • Marketing-related certifications (HubSpot, Google Analytics, etc.) and Master’s degree or progress toward a Master’s degree .

Benefits

  • Medical, Dental, Vision and Prescription Drug Coverage
  • Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
  • Paid Time Off and Holidays
  • 401k Retirement Plan with Matching Employer Contributions
  • Life and Accidental Death & Dismemberment (AD&D) Insurance
  • Paid Leaves
  • Tuition Assistance
Regal Rexnord logo

Regal Rexnord

3.4 Glassdoor

All 30k+ associates at Regal Rexnord have a shared purpose: Create a better tomorrow with sustainable solutions that power, transmit, and control motion. We are a leading, global manufacturer of airflow, motion control, power transmission, and power generation solutions used in commercial, industrial and residential settings.You may not know it, but Regal Rexnord impacts your life every day. Our products enable the fans in HVAC systems that keep us comfortable; the power source that keeps smart buildings running; the agricultural and food service equipment that keeps us fed; and the conveyor systems that keep e-commerce flowing. Regal Rexnord is comprised of four operating segments: Automation & Motion Control, Industrial Powertrain Solutions, Power Efficiency Solutions and Industrial Systems. Regal Rexnord is headquartered in Milwaukee, Wisconsin and has manufacturing, sales and service facilities worldwide. For more information, visit RegalRexnord.com.

Founded in 1955
Milwaukee, Wisconsin, USA
5.5K employees (233 in marketing)
www.regalrexnord.com
63% recommend to a friend
70% CEO approval

Marketing Team

Marketing Team Size
200 (4% of company)

Traffic Signals

Monthly Visitors
172.8K
Monthly Google Ads Budget
$6.3K
Traffic Source Mix
Search
49.2%
Direct
42.3%
Referral
6.3%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~5.5K

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