Marketing Specialist, Aviation & Marine Services

New York City, NY (Hybrid)

$66K/yr - $88K/yr (Est.)Mid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own and drive SiriusXM Aviation and Marine social media programs across Facebook, Instagram, and YouTube, coordinating calendars, publishing, analytics feedback, influencer relations, and cross‑functional campaigns while managing vendors and events.

  • Own content calendar and publishing workflow
  • Lead analytics-driven optimization and reporting
  • Coordinate cross-functional collaboration and influencer engagement

Job Description

Responsibilities

  • Develop and manage social media content calendars for SiriusXM Aviation and Marine brands across Facebook, Instagram, and YouTube.
  • Schedule and publish content while monitoring engagement, responding to comments, refining strategies based on analytics , and determining appropriate routine adjustments within established marketing guidelines .
  • Keep up to date on current social media practices to identify new ideas and content that will increase engagement with our target audiences.
  • Assist in filming marketing videos, including setup, interviews, and capturing b-roll.
  • Collaborate on creative assets such as emails, brochures, digital and print ads, and podcasts.
  • Support website updates and coordinate with SiriusXM’s .com team and external vendors.
  • Conduct monthly analysis and reporting for organic and paid search, digital advertising, social media, and email marketing ; evaluate performance across channels, identify trends, and recommend actions based on multiple data points .
  • Manage the production, updates, and ordering of printed materials and merchandise.
  • Assist with communications with Aviation & Marine influencers and brand ambassadors, including reviewing annual contracts.
  • Own project coordi na tio n for defined marketing initiatives and events, including boat shows, airshows, and tournaments , applying independent judgment to keep deliverables on schedule and within budget .

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
  • Minimum of 2 years of rel a t e d experience ; or an adva nc ed degree witho u t exper i e n ce; o r equ i v alent wo r k e xper ien ce .
  • Ability to travel to select events and partner meetings within the U.S.
  • Strong organizational and project management skills with attention to detail.
  • Ability to prioritize information and tasks by urgent vs. less time-sensitive and critical vs. non-critical.
  • Consistent follow-through to completion of tasks and activities – to ensure prioritized activities are completed on schedule and within budget.
  • Experience managing vendor and partner relationships.
  • Proven interpersonal skills – able to work effectively and develop relationships with key contacts across functions internally and at partner organizations as needed.
  • Listens well – not only in meetings, but also open to coaching for professional development.
  • Positive attitude and flexible – willing and able to perform other duties as necessary for team success.

Preferred

  • Experience with Adobe Premiere and Photoshop is a plus.
  • Aviation and/or Marine industry or weather services experience is a plus.
  • Experience with automation and/or AI is a plus.

Salaries

SalaryGuide estimate

$66K/yr – $88K/yr

Modelled from 10 comparable roles.

See all Sirius XM salaries

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Marketing Specialist, Aviation & Marine Services

Sirius XM · New York City, NY · Hybrid