Responsibilities

• Support the development of the annual Marketing Plan and executing marketing initiatives in alignment with the strategic objectives of the Atlantic Federal Credit Union.
• Help drive Member acquisition, Member retention, community relations and brand awareness/recognition.
• Actively participate in supporting deposit and loan growth in conformity with NCUA regulations as well as Credit Union policies and procedures.
• Champion brand values and guidelines.
• Assist in the development of an annual Marketing Plan, including a media schedule and other marketing tactics with key performance indicators (KPIs) aligning with the strategic objectives of the Credit Union.
• Develop strategic, optimized and differentiated sales collateral and digital content
• Prepare and maintain presentation materials and templates for Executive and Credit Union-wide presentations.
• Ensure marketing content is reviewed for compliance with regulatory requirements.
• Manage the Credit Union’s social media presence, including posting with appropriate frequency and voice
• Monitor, track, analyze and report data and KPIs using Integrator Advance and analytics platforms

Requirements

• At least two years’ experience in a financial institution with similar job functions.
• Strong interpersonal skills (oral and written communications, active listening, positive attitude, deportment).
• Proficient in Microsoft Office and Adobe Creative Suite

Benefits

• The Atlantic strives to maintain balance between our employees’ personal and professional responsibilities. All full-time employees receive a highly competitive and comprehensive total compensation package including competitive pay, target incentive, medical / dental / prescription coverage, 401(k) plan (with up to 6% match), and generous paid time off. As an The Atlantic employee you are eligible for discounts on our products and services and earn paid time off for volunteering. In addition to these benefits, The Atlantic provides educational and developmental opportunities as well as access to our formal Tuition Assistance Program.