Marketing Specialist

USA (Remote)

$63K/yr - $81K/yr (Est.)Mid LevelFull time

Posted 9 days ago

Job Summary

Own and optimize Art & Water's digital marketing ecosystem, from website and content to paid ads, social, email, PR and event promotion, delivering measurable ROAS and driving ticket sales.

Lead and optimize multi-channel marketing campaigns (paid search, social, email) to drive ticket sales.
Manage content, SEO, and guest engagement across website, blog, and social platforms.
Coordinate influencer outreach and traditional PR campaigns across multiple markets.

Job Description

Responsibilities

Digital Marketing
Manage website content, ensuring accurate representation of schedules, ticketing, and services. Leverage AI tools to create blog content and maximise SEO
Oversee email marketing campaigns to keep audiences informed and engaged.
Manage Google Ad Grants (Up to $10 000 USD / month in search spend)
Manage Google Ads ($20 000 annual spend)
Manage Meta / Tik Tok Ad Spend ($40 000 annual spend)
Demonstrate Return on Ad Spend of 5x-10x, Our focus for ads is to drive ticket sales
Social Media Strategy
Develop and execute campaigns across platforms to engage audiences and drive ticket sales.
Monitor trends and analytics to optimize performance and reach.

Requirements

Proven experience in marketing, social media management, or digital content creation.
Strong communication and storytelling skills, with the ability to craft engaging campaigns.
Entrepreneurial mindset with the ability to identify and seize growth opportunities.
Ability to work independently in a virtual environment while managing multiple priorities.
Familiarity with the arts, cultural organizations, or family-oriented programming is an asset.
Bilingual in French and English is a strong asset.

Preferred

Familiarity with the arts, cultural organizations, or family-oriented programming is an asset.
Bilingual in French and English is a strong asset.

Art & Water

Art & Water are two elements with which we cannot live without - two subtle essentials that we sometimes barely even know they’re present. From the way we speak, dress, present ourselves, the work we do, art is in everything, just like water, an inescapable component that covers 70% of the worlds surface, 60% of our bodies, and is the basis for 100% of the food we eat. Art & Water was founded as an umbrella organization in 2019, operating in Ottawa & Toronto Art & Water is a not for profit organization whose mandate is to empower artists & brighten lives with unique and engaging art and cultural experiences on the water. Read more on our story, projects and how you can get involved at www.art-water.ca

Founded in 2021

3 employees (1 in marketing)

www.art-water.ca