Responsibilities

• Demand Generation and Campaign Management
• Plan, launch, and measure integrated marketing campaigns across email, paid media, content, and events that generate qualified leads for company products and services
• Build and manage email nurture and outbound sequences within the company CRM and marketing automation platform, including list segmentation, testing, and deliverability management
• Manage and optimize paid media campaigns across Google Ads, LinkedIn, and other relevant platforms, including audience and keyword strategy, ad copy, landing pages, and performance reporting
• Coordinate lead routing, scoring, and follow-up cadence with the sales team, and report on marketing sourced and marketing influenced pipeline
• Support account-based marketing efforts through targeted list development, campaign personalization, and coordinated sales outreach
• Content, Web, and Search
• Develop and manage content that speaks credibly to technical and operational audiences, including case studies, solution briefs, blog articles, product collateral, and video
• Manage the company website, including landing page development, on-page SEO, content updates, conversion tracking, and ongoing performance improvement
• Create, edit, and distribute the company newsletter, including gathering input from internal stakeholders

Requirements

• Bachelor's degree in marketing, communications, business, or a related field
• Two to four years of progressively responsible marketing experience, preferably in a B2B, technical, or agency environment
• Hands-on experience building or supporting paid media campaigns, including Google Ads and LinkedIn Campaign Manager
• Working experience in a CRM or marketing automation platform such as Insightly, HubSpot, Salesforce, or Marketo
• Familiarity with SEO and web analytics, including Google Analytics 4
• Strong writing skills with a demonstrated ability to turn technical subject matter into clear, persuasive messaging
• Proficiency with Microsoft 365 and graphic design or video editing tools
• Exceptional verbal and written communication skills

Preferred

• Experience marketing technical or complex products to industrial, aviation, defense, or government buyers
• Familiarity with enterprise asset management, CMMS, reliability engineering, or maintenance and sustainment concepts
• Experience supporting account-based marketing programs or working with intent data platforms such as ZoomInfo or similar
• Agency background with experience managing multiple accounts or campaigns simultaneously
• Experience using Insightly, Captivate, Articulate 360, Adobe Premiere, or similar

Benefits

• 401(k) plan with immediate 100% vesting and 4% discretionary match
• Paid leave including PTO, holiday, bereavement, and military
• Generous medical, dental, and vision insurance for employees and their families
• Health and dependent care FSA
• Company-provided life/AD&D, as well as supplemental life and disability insurance
• TRICARE Supplement
• Employee Assistance Program
• Tuition assistance and professional development
• Bonus programs