Responsibilities

• Strategize Marketing Campaigns: Increase attendee acquisition and engagement for SEMI Americas events
• Create multi-channel marketing plans for events and programs
• Identify new market opportunities and develop strategies to acquire new audience
• Email Marketing: Generate leads and drive conversions through targeted, on-brand email campaigns
• Schedule and build email campaigns (eblasts, reminders, post-event follow-up) using Marketo
• Generate quality email content and design compelling graphics
• Proofread for accuracy and brand voice
• Track and report on open rates, click-through rates, and registration conversions; recommend optimizations
• Social Media Marketing: Build event awareness and community engagement across SEMI Americas social channels
• Schedule, design, and publish organic social content across four SEMI Americas platforms (LinkedIn, X, Instagram, and Facebook.) to promote event registration, call for abstracts, speaker highlights, sponsor recognition, etc.
• Maintain a content calendar aligned to the event marketing timeline
• Generate a report post-event to highlight results from social media tactics
• Website Management: Keep the event website accurate, current, and conversion-ready
• Update event Drupal webpages with current details, agenda, speaker headshots and bios, sponsor logos, etc.
• Ensure web content is accurate and aligns with SEMI branding
• Event Onsite Preparations: Manage printed and digital collateral for event onsite
• Design, create, and modify graphics, banners, PPT presentations, etc.
• Serve as the point of contact between internal stakeholders and vendors for signages, event guides, and digital collateral
• Manage specs, proofs, and revision rounds to ensure accuracy before print
• Track production timelines and ensure deadlines are met

Requirements

• BA degree in Marketing, Business, or related field, or equivalent relevant experience
• 3+ years of experience in email and social media marketing, including writing, building, sending emails using a marketing automation platform such as Marketo, and creating compelling social media graphics and captions
• Track record of successful attendee acquisition and brand growth via digital marketing
• Experience with Marketo or other marketing automation tools
• Experience with Drupal or other web content management systems
• Experience with graphic design tools such as Adobe Photoshop, Illustrator, and/or Canva
• Experience utilizing Google Analytics to analyze campaign performance
• Proficient knowledge of Microsoft Suite (Ex: Excel, Word, PowerPoint)
• Please provide a portfolio with samples of your promotional emails, social media posts, and graphic designs.

Benefits

• work-life balance so you can live your personal and professional life to the fullest.