Responsibilities

• Focus on Purpose: Align all marketing efforts with the credit union’s mission of creating financial wellness in our community through everyday banking.
• Marketing Strategy Support: Assist in developing and executing marketing strategies designed to attract new members, promote products and services, and elevate brand awareness.
• Content Creation & Digital Engagement: Create, manage, and optimize content for social media, the credit union website, and digital communications while ensuring brand consistency.
• Market Research: Conduct research on member needs, trends, and competitive activity to support strategic decision-making and campaign planning.
• Creative Collaboration: Work closely with the design team to produce promotional materials, digital graphics, and print collateral aligned with campaign objectives.
• Community Engagement: Organize and participate in community events, sponsorships, and outreach initiatives that enhance visibility and strengthen relationships.
• Campaign Analysis: Monitor and analyze the performance of marketing campaigns and initiatives, preparing insights to inform future strategy and improve overall effectiveness.
• Effective development and delivery of digital content across platforms
• Strong support for campaigns aimed at new member acquisition
• Timely production and coordination of marketing collateral