Responsibilities

• Marketing Campaigns and Strategy: Lead go-to-market planning for ASLS solutions; develop positioning, messaging frameworks, and launch timelines in partnership with product and sales teams.
• Content Creation: Produce blogs, case studies, application notes, white papers, newsletters, and product collateral; translate complex science into compelling narratives for both technical and non-technical audiences.
• Digital Marketing: Manage the ASLS website (SEO-optimized), oversee paid media campaigns (Google Ads, LinkedIn), and drive inbound lead generation through email marketing and marketing automation.
• Performance Reporting: Track campaign KPIs—pipeline contribution, conversion rates, and ROI—and deliver regular reporting using Google Analytics, HubSpot, and Salesforce.
• Event Marketing: Plan and execute trade show and conference strategy (SLAS, TERMIS, BIO International); coordinate pre-/post-show campaigns, booth materials, and webinars.
• Market Research and Insights: Conduct competitive analysis and monitor life sciences and biotech trends to identify new market opportunities and sharpen positioning.
• Sales Enablement and Collaboration: Build and maintain battlecards, pitch decks, one-pagers, ROI calculators, and demo scripts; work closely with sales, product, and customer success teams to align messaging. 20% travel required.