Responsibilities

• Execute Operating Company Marketing Plans & Pilots
• Own and assist the complete execution of marketing initiatives for all Operating Companies, translating strategy into fully deployed campaigns across digital and local channels
• Service Titan Marketing Pro Ownership for assigned Operating Companies, including campaign build, launch & analysis; ongoing optimization and troubleshooting; performance monitoring and reporting of all Paid Media (PPC, LSA)
• Email & Lifecycle Marketing Execution: Build, deploy, and manage email marketing campaigns tied to seasonal promotions, demand generation, customer retention, and reactivation efforts
• Social Media Execution & Management: Plan, create, schedule, and publish organic social media content with focus on video; monitor engagement and optimize
• Website & CMS Management: Maintain and update Operating Company websites within the CMS; page updates, landing pages, promotional content, SEO, content accuracy, conversion optimization
• SEO Execution & Optimization: Execute local SEO tactics including on-page optimization, content updates, metadata management, and coordination of local listings
• Update images on the website, Google business profile pages, social media pages, etc.; Respond to customer reviews
• Manage print marketing efforts: submit and manage creative requests, order print materials, coordinate with print publication companies
• Conduct monthly audits on CTN’s and website pages; ensure phone numbers are working, routed correctly, and no page errors on website and landing pages
• Cross-Functional & Vendor Coordination (Ace Integration): Coordinate with Retailers and approved vendors to ensure timely delivery of creative assets, campaign launches, and platform updates

Requirements

• Bachelor’s degree in Marketing. Communications, Business, or a related field, or equivalent practical experience
• 2–5 years of hands-on experience executing marketing programs across digital and local channels, with direct responsibility for campaign setup, deployment, optimization, and reporting
• Demonstrated experience managing multiple marketing channels concurrently, including email, social media, paid media, SEO, websites/CMS, and print or local advertising
• Experience supporting local, service-based, or multi-location businesses where lead generation, call tracking, and conversion performance are primary success metrics
• Practical experience working within CRM-driven marketing platforms, marketing automation tools, and analytics dashboards (e.g., email/SMS platforms, CMS, paid media tools, call tracking systems)
• Strong working knowledge of digital marketing fundamentals, including SEO, SEM/PPC, email marketing, social media, content marketing, and website optimization
• Understanding of local marketing execution for service businesses, including attribution, call routing, reviews/reputation management, and localized content
• Knowledge of marketing performance metrics and KPIs, including lead volume, cost per lead, conversion rates, engagement metrics, and campaign ROI
• Familiarity with brand standards, messaging consistency, and ensuring accurate, compliant content across customer-facing channels
• Ability to execute (not just plan) marketing campaigns end to end, including building campaigns, launching, monitoring, troubleshooting, and optimizing performance