Responsibilities

• Identifies, creates, and publishes daily social media content (original text, images, video, etc.) based on research and collaboration with the marketing team and other departments, and social media calendar
• Monitors all user-generated comments and messages
• Maintains social media schedules
• Continuously improves social media content through the analysis of social media insights and metrics
• Assists with the development, editing, and distribution of internal and external communications
• Assists with the creation and enhancement of manuals, newsletters, notices, etc.
• Provides support for marketing initiatives, including creating or editing artwork for promotional items, tracking of marketing projects, and preparing files for review and approval
• This job description in no way states or implies that these are the only duties performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Requirements

• Bachelor’s degree in Communications, Marketing, or related field
• Three to five years of experience in marketing and/or social media, ideally marketing to women/mothers ages 18-44
• Working understanding and experience with digital and social media marketing
• Experience developing and/or supporting efforts that build and nurture a strong social media presence
• Outstanding communications and presentation skills; with particular emphasis on writing skills and active listening (proven ability to communicate effectively and efficiently with various cross-functional partners, stakeholders, and senior management). Knows how to summarize and communicate key points.
• Professional maturity, confidence, and competence.
• Knowledge of social media platforms, including but not limited to Facebook, Instagram, YouTube, and LinkedIn, with the ability to conceptualize targeted social media campaigns across multiple platforms.
• Excellent design (photo/video/text), writing, presentation, editing, and communication skills.
• Knowledge of online marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
• Experience in PowerPoint, Publisher, InDesign, and MailChimp preferred, with the ability to create both print and electronic media representative of Community Care Plan.

Preferred

• Experience in PowerPoint, Publisher, InDesign, and MailChimp preferred, with the ability to create both print and electronic media representative of Community Care Plan.