Responsibilities

• Lead and execute social media strategy for clinical partners.
• Build content calendars aligned to live events, podcasts, and partner initiatives
• Drive engagement, conversation, and audience growth across LinkedIn, X, Instagram and other relevant channels
• Monitor trends and proactively recommend content opportunities
• Manage posting cadence, copywriting, and community management
• Translate performance metrics into clear reporting and optimization plans
• Design on-brand social graphics and promotional assets
• Edit short-form video clips and social-ready content
• Maintain consistency with brand voice: peer-led, approachable, clinically credible
• Collaborate with leadership and KOL partners to amplify content
• Support live event promotion and post-event amplification
• Assist with email marketing campaigns (HubSpot experience a plus)
• Contribute to product launches and marketing campaigns as needed
• Partner with Sales and Brand teams to align messaging and priorities

Requirements

• 8+ years of experience in social media, audience engagement, or digital marketing
• Experience marketing to physicians or healthcare professionals
• Proven ability to grow and engage professional audiences
• Strong copywriting skills with an understanding of tone and voice
• Graphic design and/or video editing skills a strong plus (Canva, Figma, Adobe Suite)
• Comfortable interpreting engagement data and performance metrics
• Understanding of how to cover live events on social
• Self-starter who thrives with autonomy and ownership

Preferred

• Graphic design and/or video editing skills (Canva, Figma, Adobe Suite)

Benefits

• Competitive salary
• Health benefits
• PTO/Vacation policy
• Professional development opportunities
• Flexible work environment