Marketing and Social Media Specialist

Fayetteville, GA (On-site)

Salary Not AvailableEntry Level1+ years expPart time

Posted 4 months ago

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Job Summary

Lead Marketing and Social Media for Advanced Aesthetics, aligning brand, patient engagement, and compliant digital campaigns.

  • Capture and manage photography, video, and social content across channels.
  • Must-have: 1–2 years in social media management or digital marketing.
  • Standout: Healthcare marketing experience with HIPAA/compliance focus.

Job Description

Responsibilities

  • Capture all pre-operative and post-operative patient photography, including standardized clinical photos and approved marketing images, ensuring consistency, quality, and compliance
  • Assist with short-form video content, reels, behind-the-scenes footage, and patient education visuals as appropriate
  • Create, schedule, and manage social media content and advertisements across platforms including but not limited to Instagram, Facebook, and other approved channels
  • Design and write marketing content for promotions, monthly specials, events, and campaigns for both Plastic Surgery of Tuscaloosa and Spa Belle La Vie
  • Update and maintain practice websites, including landing pages, specials, provider information, and promotional content
  • Gather and curate daily content from staff, providers, and office operations to reflect authentic brand presence
  • Coordinate with the corporate office and marketing team regarding SEO strategy, digital advertising standards, brand compliance, and reporting
  • Track performance metrics (engagement, reach, lead generation) and provide insights to leadership
  • Ensure all advertising materials comply with HIPAA, patient consent requirements, and corporate guidelines
  • Maintain professional etiquette and always uphold patient privacy

Requirements

  • Associate’s or Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, or a related field preferred
  • Minimum of 1–2 years of experience in social media management, advertising, or digital marketing
  • Experience in healthcare, aesthetics, or medical office settings is a plus
  • Strong knowledge of social media platforms, digital advertising, and content creation
  • Experience with photography, basic videography, and editing tools preferred
  • Ability to manage multiple projects, deadlines, and campaigns simultaneously
  • Strong written and visual communication skills
  • Understanding of HIPAA compliance and patient confidentiality in a medical setting
  • Prior experience in plastic surgery, aesthetics, healthcare marketing, or med spa marketing preferred but not required

Preferred

  • Prior experience in plastic surgery, aesthetics, healthcare marketing, or med spa marketing preferred but not required
  • Experience in healthcare, aesthetics, or medical office settings is a plus
  • Experience with photography, basic videography, and editing tools preferred
  • Bachelor’s or Associate’s degree in Marketing, Communications, Graphic Design, Digital Media, or related field preferred

Benefits

  • Competitive compensation
  • Comprehensive Health, Dental, and Vision plans
  • 401(k) with Employer Contribution
  • Paid Holidays and Vacation
  • Voluntary Benefits

Marketing Team

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