Responsibilities

• Proactively search Instagram and TikTok for relevant local influencers and creators in each TuTugether market.
• Reach out to creators through Instagram DM, TikTok, email, and other channels.
• Build and maintain an active influencer pipeline for all locations.
• Coordinate creator visits with individual stores.
• Arrange complimentary experiences, paid collaborations, giveaways, promo codes, and other partnerships when appropriate.
• Follow up with creators and ensure agreed content is published.
• Build long-term relationships with high-performing creators.
• Track creator collaborations, content links, views, engagement, costs, and results.
• Generate approximately 4–5 qualified influencer Instagram Reels or TikTok posts per location each month.
• Help manage TuTugether’s Instagram, TikTok, and other social platforms.

Requirements

• Has 1–3 years of experience in social media, marketing, influencer marketing, content creation, or a related field.
• Understands Instagram, TikTok, Reels, and short-form video.
• Is comfortable proactively contacting influencers and creators.
• Is persistent and comfortable following up.
• Can personally film and edit short-form videos.
• Has strong visual taste and understands current social media trends.
• Is familiar with tools such as CapCut, Canva, or similar platforms.
• Is highly organized and able to manage multiple projects and locations.
• Is self-motivated and does not wait for opportunities to come to them.
• Communicates well with creators, store managers, employees, and customers.

Preferred

• Experience with Meta Ads, TikTok Ads, Google Ads, email/SMS marketing, Xiaohongshu/RED, or analytics is a plus but not required.