Responsibilities

• Plan, create, deploy, and optimize paid digital media campaigns across Meta (Facebook/Instagram), Google Ads, and other paid channels.
• Understand ad buying, placement, budgeting, targeting, and performance tracking.
• Track and report results using tools such as Google Ads, GA4, Genius Monkey, or similar platforms.
• Optimize campaigns based on KPIs including CTR, CPL, conversions, and ROI.
• Develop and manage a content calendar/scheduler for all social platforms.
• Manage Meta Business Manager, including ad accounts, pixels, and reporting.
• Create, schedule, and publish posts, stories, reels, and short-form video.
• Monitor engagement, respond to messages/comments, and manage brand reputation.
• Manage and update the dealer website (DDC platforms preferred).
• Create and optimize website content for SEO and SMO.

Requirements

• Proven experience in digital marketing, social media, and paid advertising.
• Strong knowledge of Meta Business Manager and Google Ads.
• Experience with DDC websites and dealer digital ecosystems.
• Solid understanding of SEO, SMO, and content optimization.
• Proficiency in Adobe InDesign, Canva, and basic graphic design principles.
• Experience creating and deploying email marketing campaigns.
• Video editing experience with DaVinci Resolve, Adobe Premiere Pro, or similar software.
• Photography and event coverage experience.
• Strong organizational, time-management, and communication skills.

Preferred

• Web development or advanced website management experience.
• Automotive or OEM marketing experience.
• Familiarity with co-op advertising programs and reimbursement processes.
• Experience managing vendors, freelancers, and agencies.
• Strong analytical and reporting skills.