Marketing & Social Media Manager

Responsibilities

• Strategize and Plan (tied to overall company strategy and business objectives)
• Create and Maintain Social Media Calendar
• Produce Content
• Write posts
• Create Graphics
• Produce/Edit Videos, Photos, Webinars
• Share assets that resonate with target audience (e.g. White paper, case study, photos…)
• Post in accordance with calendar, or repost as needed
• Social Listening and response
• Set KPIs, and ROI, Measure, Analyze, Report, Recommend, and Adjust

Requirements

• Education: Bachelors Degree in Marketing, Business, or related field.
• Language skills: Fluency in spoken and written English is required. Mastery in other languages such as German and/or French is a plus.
• Domestic and international travel up to 20%

Preferred

• Advanced Microsoft Office Skills (Word, Excel, PowerPoint, etc…) and Adobe Creative Suite (InDesign, Photo Shop, Illustrator)
• Strong Understanding of CRM Platforms, such as SalesForce, is desirable
• Strong understanding of SEO (i.e. organic methods), SEM (i.e. paid methods), and AI including its relationship to content creation/management, key word management, competitive positioning, and desired results
• Channel management and marketing experience
• Ability to multi-task and perform in a fast pace, dynamic environment
• Ability to stay current on new marketing methodologies and technologies
• Impeccable organization and efficiency skills; strong attention to detail
• Self-sufficient and self-motivated, works with little supervision.
• Experience working with an integrated B2B marketing and communications agency
• Marketing to decision makers in B2B industries is desired