Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize social listening tools to monitor brand mentions, industry trends, and competitor activity to inform content strategy.
• Manage social media advertising campaigns using Facebook Advertising and other paid media channels to maximize reach and ROI.
• Analyze web analytics and social media metrics using tools like Google Analytics and web analytics platforms to measure campaign performance and optimize future efforts.
• Coordinate with public relations teams to enhance brand reputation through strategic outreach and relationship management with media outlets and influencers.
• Oversee the use of Adobe Creative Suite applications such as Photoshop, Illustrator, and Premiere Pro for designing visuals and editing videos that captivate audiences.
• Schedule posts efficiently using tools like Hootsuite or Buffer to maintain consistent online presence while tracking engagement metrics.
• Conduct keyword research for SEO purposes to improve content visibility on search engines.
• Support e-commerce initiatives by creating compelling product descriptions, promotional content, and visual assets that drive online sales.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social listening tools such as Hootsuite or Buffer for monitoring brand reputation.
• Skilled in graphic design using Adobe Photoshop, Illustrator, or similar software; video editing experience is a plus.
• Knowledge of Facebook Advertising platform along with experience managing paid campaigns.
• Familiarity with web analytics tools like Google Analytics for tracking campaign performance.
• Strong understanding of SEO principles including keyword research to enhance content discoverability.
• Excellent written communication skills with an eye for proofreading detail.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience in branding strategies, public relations activities, and relationship management is highly desirable. Join us as a Marketing & Social Media Executive if you’re eager to bring innovative ideas to life through vibrant visuals, engaging stories, and strategic marketing tactics! This paid position offers a platform for creativity, growth, and making a meaningful impact in the digital landscape.

Benefits

• Health insurance