Responsibilities

• Develop and execute engaging social media campaigns across platforms to increase brand visibility and audience engagement.
• Manage daily social media activities using tools like Hootsuite or Buffer, scheduling posts and monitoring performance metrics.
• Create high-quality visual content including graphics, photos, and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity; analyze insights to refine content strategies.
• Optimize website content for search engines (SEO) by conducting keyword research and implementing best practices to improve organic reach.
• Collaborate with the PR team to enhance public relations efforts through media outreach and relationship management.
• Track campaign performance using Google Analytics and web analytics tools; prepare reports that highlight key insights and recommendations for future campaigns.
• Assist in planning and executing paid advertising campaigns on Facebook Ads and other digital platforms to maximize ROI.
• Support branding initiatives by maintaining consistency across all digital touchpoints while ensuring alignment with overall marketing goals.
• Engage with online communities by responding to comments and messages promptly; foster positive relationships with followers and influencers.

Requirements

• Proficiency in social media management tools such as Hootsuite or Buffer; strong understanding of social media marketing best practices.
• Skilled in graphic design and visual content creation using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO principles including keyword research, on-page optimization, and web analytics (Google Analytics).
• Experience with Facebook Advertising and other paid digital advertising platforms for targeted campaigns.
• Strong written communication skills with an eye for proofreading and editing content for clarity and impact.
• Ability to analyze data from web analytics tools to assess campaign effectiveness and inform strategy adjustments.
• Familiarity with social listening tools for monitoring brand reputation and industry trends.
• Understanding of branding principles combined with experience in public relations activities.
• Basic photography skills for creating original visual content; video editing experience is a plus.
• Knowledge of e-commerce platforms and digital marketing strategies aimed at increasing online sales.

Preferred

• Video editing experience is a plus

Benefits

• Health insurance