Responsibilities

• Develop and execute multichannel marketing campaigns across digital platforms, including social media, email, web, and print advertising in person distribution of flyers and networking.
• Manage social media advertising campaigns on platforms such as Facebook Advertising and Google AdWords to boost brand awareness and engagement.
• Knowledge of and ability to use Constant contact
• Coordinate and oversee the planning, logistics, and execution of events that promote brand visibility and community involvement.
• Create compelling content for various channels, including content writing for blogs, social media posts, newsletters, and promotional materials.
• Utilize web analytics tools like Google Analytics and web analytics reporting to measure campaign performance and inform data-driven decision making.
• Implement marketing automation tools to streamline campaigns, nurture leads, and improve demand generation marketing efforts.
• Collaborate with cross-functional teams including management, providers , graphic design team , and sales to ensure cohesive messaging and branding.
• Manage budgets for marketing initiatives while tracking ROI to optimize resource allocation.
• Use CRM systems to segment audiences, personalize communications, and enhance customer relationship management efforts.

Requirements

• Proven experience in digital marketing with expertise in SEO, content marketing, performance marketing, and cross-channel campaign management.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, Canva ), graphic design skills are a plus.
• Hands-on experience with social media marketing platforms including Facebook Advertising and Google AdWords.
• Demonstrated ability to analyze web analytics data using Google Analytics or similar tools to optimize campaigns.
• Excellent content writing skills with the ability to craft engaging messages tailored for diverse audiences.
• Experience managing marketing or public relations teams with strong leadership qualities.
• Strong organizational skills with the ability to manage multiple projects simultaneously within deadlines.
• Proficiency in CRM systems for customer segmentation and targeted outreach efforts.
• Ability to work collaboratively across departments while maintaining a strategic focus on campaign objectives.
• Must be available to travel in Florida and locally in Brevard county area