Responsibilities

• Create and publish high volumes of brand-aligned original content across Instagram, TikTok, LinkedIn, X, and emerging channels
• Design graphics, templates, and visual assets for social, campaigns, and event collateral, ensuring everything is on-brand and visually consistent
• Use AI tools to support content ideation, scripting, caption writing, image generation, and video concepts
• Independently produce short-form video, static posts, carousels, stories, and written content
• Capture and create content in real time from the NYC flagship, events, and day-to-day brand moments
• Apply strong editorial and visual judgement to ensure content aligns with tm:rw's brand voice, values, and long-term positioning
• Drive organic growth through frequent posting, trend participation, and platform-native content
• Spot trends, memes, and cultural moments quickly and turn them into relevant, on-brand content
• Continuously test different content styles, hooks, and formats to maximise reach and engagement
• Assist in planning, organising, and executing events from concept to completion

Requirements

• 3–5 years' experience in social media, content creation, digital marketing, or a related creative field
• Proven ability to create large volumes of content consistently, and to build a brand's presence from scratch
• Hands-on experience using AI tools for content creation and optimisation
• Strong design skills and comfort with tools such as Adobe Creative Suite, Canva, or Figma
• Confident copywriting skills with a strong sense of voice and tone; familiarity with AP style is a plus
• Some experience in event coordination, communications, or PR is a plus (internship experience welcome)
• Highly organised, with the ability to manage multiple projects and deadlines simultaneously
• Comfortable working in a fast-paced, creative, in-person environment

Preferred

• Some experience in event coordination, communications, or PR is a plus (internship experience welcome)