Responsibilities

• Work with senior marketing managers to help execute multi-tier marketing campaigns, with an emphasis on digital and social strategy.
• Assist marketing leads on high-priority titles each season, with content strategy top of mind.
• Create, schedule, and manage social media content, including oversight of Atria’s content calendar.
• Collaborate with title marketers on content for individual book titles.
• Oversee Atria’s influencer program.
• Present ideas to grow Atria’s social presence, track social media performance, analyze engagement data, and share actionable insights to improve content and campaign strategies.
• Stay current on social media trends, platform updates, emerging technologies, and conversations relevant to books and publishing and update key findings to team.
• Post Goodreads Giveaways and fulfill mailings to winners.
• Handle some general administrative responsibilities for the Marketing Director.

Requirements

• Some experience social media marketing, digital marketing, content creation, or a related field.
• Strong photography, videography, video-editing, and social-first copywriting skills.
• Excellent organizational and project-management skills, with the ability to balance multiple campaigns and deadlines.
• Familiarity with social media analytics, reporting, and performance measurement.
• Ability to work independently, prioritize effectively, and meet deadlines.
• Strong organizational skills and excellent attention to detail.
• Interest in and enthusiasm for book publishing and marketing.
• Proficiency in Excel, PowerPoint, social media platforms, as well as general computer skills.

Benefits

• medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable.
• Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.