Responsibilities

• Lead Opinion Leader Engagement and P2P Strategy
• Own OL mapping, segmentation, and engagement planning for established and emerging OLs, in partnership with Medical Affairs, Field Medical, TLLs, and HCP Marketing.
• Establish clear engagement objectives, audience segmentation, deployment plans, and success measures for the portfolio; ensure each activity is appropriately aligned to customer, indication, and business needs.
• Lead annual and in-year P2P and OL engagement planning, including program volume, geographic deployment, investment allocation, and contingency planning across both indications.
• Own the strategy, design, and execution of the UPLIZNA Speaker Bureau, including bureau composition, speaker segmentation, recruitment, onboarding, contracting coordination, activation, and ongoing optimization.
• Own the end-to-end design and execution of marketing-led HCP education and P2P programs, including speaker programs, Peer Discussion Groups, ITUs, and other approved customer education opportunities.
• Lead speaker training and development strategy, including curriculum design, content readiness, faculty preparation, and ongoing capability building for new and tenured speakers.
• Partner with Sales Training and field leadership to strengthen field readiness, appropriate program pull-through, and a consistent customer experience.
• Own all marketing-led OL-facing engagement at congresses, including ITUs, symposia, product theaters, speaker and faculty activity, and other approved OL-present programs.
• Set the strategy, objectives, and engagement plans for the OL-facing congress workstream; lead and direct the team members responsible for detailed planning and on-site pull-through.

Requirements

• Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• Master's degree and 4 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• Bachelor's degree and 6 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• Associate's degree and 10 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• High school diploma / GED and 12 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.

Preferred

• MBA or other advanced degree preferred.
• Demonstrated direct people-management experience, including coaching and developing talent, setting priorities, and leading through change.
• Strong Medical Marketing, OL engagement, and P2P expertise, including OL mapping and engagement planning, Speaker Bureau operations, speaker training, marketing-led HCP education, promotional content development, and multichannel education.
• Experience leading P2P and marketing-led OL/HCP engagements end-to-end, including congress-based programs, speaker strategy, faculty management, program design, agency/vendor management, budget oversight, performance optimization, and MAC review through systems such as Veeva PromoMats.
• Neurology experience preferred; rare disease and launch or in-line brand experience preferred.
• Strong strategic thinking, operational rigor, project management, and communication skills, with the ability to lead through influence and deliver across complex, cross-functional workstreams.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans and bi-annual company-wide shutdowns
• Flexible work models, including remote and hybrid work arrangements, where possible