Marketing Senior Manager, HCP Execution

Responsibilities

• Lead development of the field execution strategy for HCP marketing initiatives, ensuring strong alignment with brand priorities, customer needs, and business objectives.
• Own pull-through planning and implementation that translates marketing strategies into actionable, measurable, and scalable field programs.
• Establish and continuously improve best practices, processes, and governance for field-facing marketing execution.
• Assess field-facing tactic performance, synthesize feedback, and recommend strategic optimization opportunities to improve impact.
• Lead strategic planning, deployment, and lifecycle management of field-facing promotional resources, ensuring resources are prioritized, actionable, and aligned to brand objectives.
• Oversee Field Direction Memos (FDMs), including prioritization, content coordination, stakeholder alignment, and deployment excellence.
• Drive coordinated field communications across Brand Marketing and Market Access Marketing to improve clarity, consistency, and field usability while reducing communication burden.
• Ensure field resources remain current, compliant, strategically aligned, and supported by clear guidance for effective execution.
• Lead implementation of HCP derivative content and pull-through adaptations that support customer engagement, message consistency, and field effectiveness.
• Lead planning, execution, and optimization for starters, vouchers, and related office-based adoption resources.

Requirements

• Bachelor’s degree in a related field required.
• Minimum 6 years of relevant experience in biotech or pharmaceutical industry with Bachelor’s Degree.
• Must have experience in healthcare marketing, sales, sales operations, or field enablement, with demonstrated ownership of complex cross-functional initiatives.
• Oncology and/or specialty pharmaceutical marketing experience preferred.

Preferred

• Preference towards candidates with experience developing or optimizing HCP marketing pull-through, field force enablement, and office-based adoption programs.
• Oncology and/or specialty pharmaceutical marketing experience preferred.

Benefits

• Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state.
• Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter.