Senior Manager, HCP Marketing & Promotional Execution (Neuroscience)

Princeton, NJ (On-site)

$137K/yr – $166K/yrSenior Level4+ years expFull time

Posted 5 days ago

Job Summary

Own and drive personal promotion programs for the COBENFY HCP portfolio, collaborating with cross-functional teams to create field-ready materials, training, and activation plans that align with brand strategy and regulatory requirements.

  • Lead cross-functional field activation and POA content
  • Ensure compliant, data-driven messaging and field readiness

Job Description

Responsibilities

  • Co-lead and contribute to the development and execution of personal promotion tactics across the COBENFY HCP portfolio, ensuring core messaging and brand strategy are consistently and compliantly translated into field-facing materials and experiences
  • Partner with the AOR and cross-functional colleagues to develop and manage the full suite of field-facing promotional print materials, including visual aids and leave-behinds
  • Contribute to messaging architecture and brand story development as new clinical data emerges, ensuring field-facing materials reflect the most current and compelling narrative across customer settings
  • Serve as a key marketing partner to the field organization, supporting strong messaging pull-through across customer-facing touchpoints and ensuring alignment between brand strategy and sales force execution
  • Lead preparation and content development for POA field meetings, ensuring commercial strategy, brand priorities, and promotional tools are clearly communicated and actionable for field teams
  • Facilitate monthly field engagement calls to pull through strategy updates, share performance insights, and maintain strong alignment between marketing and the field across both outpatient and institutional channels
  • Co-create field training materials in close partnership with Sales Training, ensuring promotional frameworks, messaging platforms, and product knowledge content are translated into effective learning experiences
  • Serve as the marketing voice in training development, ensuring clinical, competitive, and brand narrative content is accurate, compelling, and field-ready ahead of key milestones and throughout in-market execution
  • Partner with Sales Training and Sales Leadership to ensure field teams are equipped and confident in deploying promotional materials across HCP interactions
  • Contribute to and help shape annual and in-market tactical planning for HCP personal promotion, supporting a prioritized plan that aligns brand investment to the highest-impact field engagement opportunities across customer segments

Requirements

  • BA/BS required; MBA or advanced degree preferred
  • 4+ years of pharmaceutical or biotechnology commercial experience with demonstrated accountability for HCP personal promotion, brand marketing, or field activation
  • At least one full product cycle with hands-on experience developing and executing personal promotion programs from brand build through in-market activation
  • Experience developing promotional assets and field-facing print materials in a specialty or CNS environment
  • Strong project management skills with demonstrated ability to manage AOR relationships, promotional budgets, and multiple tactical workstreams simultaneously
  • Excellent cross-functional collaboration skills with the ability to align field, medical, and marketing stakeholders around a unified promotional strategy
  • Familiarity with outpatient and institutional or hospital-based HCP engagement models
  • Experience supporting brands or portfolios where promotional balance across customer segments is a strategic consideration
  • Experience preparing and presenting at POA meetings and facilitating field engagement forums
  • Familiarity with modular content ecosystems and Mosaic or similar platforms

Preferred

  • MBA or advanced degree preferred

Benefits

  • comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
  • Flexible Time Off (FTO) for U.S.-based exempt employees, 11 paid company holidays each year.
  • vacation and holidays for non-exempt, RayzeBio employees, and employees located in Puerto Rico: 160 hours of paid vacation annually, 11 paid company holidays, and 3 optional holidays.
  • paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees enjoy an annual Global Shutdown between Christmas Day and New Year’s Day.
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Salaries

Posted range

$137K/yr – $166K/yr

Taken straight from the job posting.

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Senior Manager, HCP Marketing & Promotional Execution (Neuroscience)

Bristol Myers Squibb EU Policy · Princeton, NJ · On-site