Responsibilities

• Co-lead and contribute to the development and execution of personal promotion tactics across the COBENFY HCP portfolio, ensuring core messaging and brand strategy are consistently and compliantly translated into field-facing materials and experiences
• Partner with the AOR and cross-functional colleagues to develop and manage the full suite of field-facing promotional print materials, including visual aids and leave-behinds, recognizing the significant volume and complexity of this workstream across a dynamic portfolio
• Contribute to messaging architecture and brand story development as new clinical data emerges, ensuring field-facing materials reflect the most current and compelling narrative across customer settings
• Serve as a key marketing partner to the field organization, supporting strong messaging pull-through across customer-facing touchpoints and ensuring alignment between brand strategy and sales force execution
• Lead preparation and content development for POA field meetings, ensuring commercial strategy, brand priorities, and promotional tools are clearly communicated and actionable for field teams
• Facilitate monthly field engagement calls to pull through strategy updates, share performance insights, and maintain strong alignment between marketing and the field across both outpatient and institutional channels
• Co-create field training materials in close partnership with Sales Training, ensuring promotional frameworks, messaging platforms, and product knowledge content are translated into effective learning experiences
• Serve as the marketing voice in training development, ensuring clinical, competitive, and brand narrative content is accurate, compelling, and field-ready ahead of key milestones and throughout in-market execution
• Partner with Sales Training and Sales Leadership to ensure field teams are equipped and confident in deploying promotional materials across HCP interactions
• Contribute to and help shape annual and in-market tactical planning for HCP personal promotion, supporting a prioritized plan that aligns brand investment to the highest-impact field engagement opportunities across customer segments

Requirements

• BA/BS required; MBA or advanced degree preferred
• 4+ years of pharmaceutical or biotechnology commercial experience with demonstrated accountability for HCP personal promotion, brand marketing, or field activation
• At least one full product cycle with hands-on experience developing and executing personal promotion programs from brand build through in-market activation
• Proven experience developing promotional assets and field-facing print materials in a specialty or CNS environment, with an appreciation for the volume and rigor required in a high-velocity specialty setting
• Strong project management skills with demonstrated ability to manage AOR relationships, promotional budgets, and multiple tactical workstreams simultaneously
• Excellent cross-functional collaboration skills with the ability to align field, medical, and marketing stakeholders around a unified promotional strategy
• Familiarity with both outpatient and institutional or hospital-based HCP engagement models
• Experience supporting brands or portfolios where promotional balance across customer segments is a strategic consideration
• Experience preparing and presenting at POA meetings and facilitating field engagement forums
• Familiarity with modular content ecosystems and Mosaic or similar platforms

Preferred

• Neuroscience, CNS, or psychiatry therapeutic area experience strongly preferred