Responsibilities

• Create and implement a multi-year marketing strategy for Personal Wealth to expand distribution, engage and retain clients, and meet business goals with a positive ROI.
• Act as a strategic marketing advisor to Personal Wealth business leadership by building relationships, offering insights to guide business direction, and ensuring full accountability for marketing.
• Guide matrixed marketing teams with clear strategies and foster collaboration to ensure effective campaign delivery.
• Provide strategic oversight for B2C spinal functions including channel, operations, creative, marketing technology, and analytics.
• Lead Personal Wealth Marketing's shift from product-forward to audience-centric marketing strategy to connect growth and engagement campaigns and deliver a cohesive client experience.
• Manage the marketing budget, including media, FTEs, and infrastructure, and collaborate with teams to optimize spending and adjust strategies as needed.
• Build and maintain business and partner relationships across the enterprise to extend the impact of marketing through a connected sales funnel.
• Create and manage operational processes for Marketing Managers, that enables consistency and effectiveness with which the organization develops and delivers strategies.
• Support department-wide efforts to improve speed to market, uplevel marketing analytics capabilities and tools, and accelerate personalization at scale
• Lead and develop a team of marketing strategists - leaders and individual contributors - setting direction, driving accountability, and delivering against strategic goals. Strengthen leadership capability and team effectiveness through coaching, mentorship, and removing obstacles.