Own the content strategy and cross-functional alignment that moves buyers from awareness to purchase, with a strong focus on AI-driven search and multi-channel activation.

• Content Strategy & CX: Develop end-to-end content that educates audiences and accelerates the buying journey.
• Friction reduction: Identify journey friction points and design content to shorten the path from awareness to purchase.
• Strategic alignment: Align content with commercial objectives, product launches, and seasonal campaigns to maximize business impact.
• Multi-Channel Distribution: Define formats, messaging, and placement based on user intent signals and platform behaviors.
• Platform narratives: Create platform-specific narratives with Reddit deep-dives, TikTok lifestyle content, and Amazon validation content.
• Measurement partnership: Collaborate with Digital Marketing and Analytics to measure content beyond vanity metrics, focusing on conversions and sales impact.
• AI & Emerging Search: Lead visibility in AI-driven search ecosystems and structure content to be an authoritative AI query source.
• Editorial planning: Maintain an editorial calendar aligned with launches and key sales events; oversee briefs with clear commercial objectives.
• Performance agility: Monitor real-time metrics and pivot content formats and channels to drive revenue.
• Cross-functional leadership: Serve as the liaison between Marketing, Product, Digital, and Analytics to translate goals into content initiatives.