Responsibilities

• Assist with planning content and POVs for website redesign content
• Perform current state and competitive assessments
• Perform research for audience needs, trends and behaviors, and digital innovations
• Map Consumer Experience Journey content paths
• Assist in developing content strategy, topics, types, and requirements
• Perform content audits, inventories, and modeling
• Determine what content to keep, revise, retire or consolidate
• Develop taxonomy and tagging recommendations, matrices and guidelines
• Develop documentation for content migration
• Generate or maintaining content matrices of site content and related assets

Requirements

• 3-5 years’ experience in digital content strategy, preferably in agency/consulting environment
• B2B expertise is a requirement - candidates must be able to engage credibly with a large, B2B client
• Digital platform build/revamp experience working on complex B2B website redesign and migration, ideally combining multiple sites for multiple audiences into a single platform
• Mix of technical and marketing content strategy skills with a strong understanding of UX/UI, taxonomy, tagging, and site structure as well as strategic marketing skills planning content for audience-centric digital experiences across the consumer journey
• Experience collaborating with Strategy, SEO, UX, and creative teams to develop best-in-class content strategy
• Experience using AI tools and web crawling tools such as Screaming Frog, and high level of comfort learning new tools
• Excellent working knowledge of CMS and DAM platforms (preferably AEM)
• Proven track record of strategic, editing and proofreading skills
• Client-facing written and oral presentation experience
• Highly organized and detail oriented

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances