Marketing Senior Associate, Talent Partnerships

Boston, MA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive talent and ambassador collaborations in sports/entertainment partnerships, managing campaigns end-to-end.

  • Own execution and optimization of talent campaigns, including social posts, appearances, and shoot days.
  • Strong analytical skills to interpret data and drive marketing decisions.
  • Cross-functional collaboration to align goals, timelines, and deliverables across teams.

Job Description

Responsibilities

  • Own the execution and optimization of talent and ambassador campaigns, managing contractual deliverables including social posts, appearances, and production shoot days.
  • Lead the development of social strategies and creative briefs for high-profile talent across sports and entertainment.
  • Oversee tracking of campaign deliverables, usage, and payments to ensure accuracy and compliance with partner agreements.
  • Review and provide input on creative assets to ensure alignment with Marketing best practices and accurate representation of promotions.
  • Collaborate cross-functionally to align stakeholders on campaign goals, timelines, and deliverables, driving clarity and accountability.
  • Manage campaign timelines by aligning sports and internal calendars to ensure seamless execution across teams.
  • Own campaign performance analysis, translating insights into actionable recommendations and partnering with the Marketing Analytics Team for deeper optimization.
  • Identify and drive process improvements in partnership with Channel and Marketing Operations Teams to enhance efficiency and scalability.

Requirements

  • A Bachelor’s Degree in Marketing or a related field with at least 3 years of experience in marketing, partnerships, or media planning.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable marketing decisions.
  • Proven ability to communicate effectively across teams and influence stakeholders through clear, concise insights.
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
  • A proactive, solutions-oriented mindset with the ability to work independently and take ownership of outcomes.
  • Interest in sports, entertainment, and cultural trends that shape fan engagement.
DraftKings Inc. logo

DraftKings Inc.

3.8 Glassdoor

It's simple, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences.At DraftKings, The Crown Is Yours. We are driven by the thrill of the future and the pull of possibility. As an original, continuous gamechanger, we’re shaping the present and future of sports entertainment and digital experiences, leading the way into new markets with new products, and providing the ultimate experience to our customers. Here, we believe in the power and impact that comes from innovation, collaboration, and a winning culture. We’re a strong and dedicated global team of 4,000+ teammates driven to achieve great things. From your very first day, you’ll be part of an amazing culture that welcomes your ideas, champions your growth, and values you for you. Ready to own what’s next?

Founded in 2012
Boston, Massachusetts, USA
5.6K employees (610 in marketing)
73% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
20.2M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
21.5%
Direct
72.4%
Referral
4.4%
Social
1.5%
Paid
0.2%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
366 (7% of company)
Median Career Experience
9 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.6B
Last Raise
$600M
Post IPO Debt, 1 years ago

Funding History

  • Mar 2025
    Post IPO Debt • $600M
  • Jun 2024
    Post IPO Equity • $324M
  • Sep 2020
    Post IPO Equity

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