Marketing Science Senior Director

Responsibilities

• Lead analytics across multiple projects within a large media account, helping teams turn paid marketing, website, customer, and performance data into a clear business direction.
• Oversee media performance, website analytics, measurement strategy, reporting, testing, and data activation.
• Lead analytics analysts, helping them grow their skills, strengthen their client presence, and transform raw data into insights and implications for marketing execution.
• Serve as the analytical counterpart to Media leadership, jointly shaping investment strategy, measurement approaches, optimization priorities, and client recommendations.
• Set the analytics vision and roadmap across media performance, website analytics, measurement, and activation across several client strategies.
• Lead senior client conversations around performance trends, measurement strategy, optimization opportunities, and business impact.
• Partner with media, strategy, creative, technology, experience, account, and project management teams to deliver integrated, data-informed solutions.
• Oversee measurement frameworks, KPIs, dashboards, testing plans, reporting approaches, and performance narratives.
• Connect media performance, website behavior, customer journeys, and business outcomes into a clear view of marketing effectiveness.
• Translate complex analyses into executive-level narratives that influence client investment decisions.

Requirements

• 10+ years of experience in marketing, analytics, media, digital, consulting, or related field.
• 5+ years of experience leading analytics or measurement teams, including direct people management and career development.
• Experience overseeing analytics across multiple accounts, brands, business units, or stakeholder groups.
• Deep understanding of paid media planning, buying, optimization, and measurement, with the ability to connect media investments to business outcomes across channels.
• A strong understanding of how paid media, digital experiences, customer behavior, and business outcomes connect.
• Experience advising senior clients and executive stakeholders, including presenting recommendations and influencing decisions.
• The ability to turn ambiguous business questions into structured analytical approaches and practical next steps.
• Strong leadership skills, including coaching managers, developing analysts, setting priorities, and creating clarity for teams.
• Excellent communication and storytelling skills, especially with non-technical audiences.
• Experience collaborating across media, strategy, creative, technology, UX, account, and project management teams.

Preferred

• Experience with military and or military clients
• Recruitment/CRM analytics knowledge

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
• Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice