Responsibilities

• Serve as the analytical counterpart to Media leadership, jointly shaping investment strategy, measurement approaches, optimization priorities, and client recommendations.
• Set the analytics vision and roadmap across media performance, website analytics, measurement, and activation across several client strategies.
• Lead senior client conversations around performance trends, measurement strategy, optimization opportunities, and business impact.
• Partner with media, strategy, creative, technology, experience, account, and project management teams to deliver integrated, data-informed solutions.
• Oversee measurement frameworks, KPIs, dashboards, testing plans, reporting approaches, and performance narratives.
• Connect media performance, website behavior, customer journeys, and business outcomes into a clear view of marketing effectiveness.
• Translate complex analyses into executive-level narratives that influence client investment decisions.
• Identify opportunities to improve campaign performance, digital experiences, personalization, testing, and customer engagement.
• Lead analytics analysts, including staffing, prioritization, coaching, quality control, career development, and performance management.
• Establish standards for analytical rigor, data quality, reporting consistency, and executive-ready deliverables.

Requirements

• 10+ years of experience in marketing, analytics, media, digital, consulting, or related field.
• 5+ years of experience leading analytics or measurement teams, including direct people management and career development.
• Experience overseeing analytics across multiple accounts, brands, business units, or stakeholder groups.
• Deep understanding of paid media planning, buying, optimization, and measurement, with the ability to connect media investments to business outcomes across channels.
• A strong understanding of how paid media, digital experiences, customer behavior, and business outcomes connect.
• Experience advising senior clients and executive stakeholders, including presenting recommendations and influencing decisions.
• The ability to turn ambiguous business questions into structured analytical approaches and practical next steps.
• Strong leadership skills, including coaching managers, developing analysts, setting priorities, and creating clarity for teams.
• Excellent communication and storytelling skills, especially with non-technical audiences.
• Experience collaborating across media, strategy, creative, technology, UX, account, and project management teams.

Preferred

• Experience with military and or military clients
• Recruitment/CRM analytics knowledge