Marketing Reporting Specialist at Tyler Technologies | Troy, MI

Marketing Reporting Specialist

Troy, MI (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 2 months ago

Job Summary

Own data infrastructure for marketing analytics end-to-end, focusing on pipelines, centralized datasets, governance, and scalable BI across Power BI and semantic models.

Own data pipelines, Lakehouse structures, and governance to enable fast, reliable marketing reporting.
Build reusable datasets and semantic models to support executive dashboards and team-level insights.
Collaborate with Marketing, Sales, and IT to translate needs into actionable visuals and automated reporting.

Job Description

Responsibilities

Data Pipeline Automation and Management Data Integration & Engineering
Design and build data pipelines using API integrations/ETL tools to integrate data from CRM, marketing automation platforms, Customer data platforms, advertising/web/social platforms, and other MarTech tools
Develop and maintain centralized marketing datasets and Lakehouse structures in accordance with company standards
Ensure data integrity, consistency, and governance across systems by developing and maintaining sequential update schedules
Write and maintain complex SQL queries and python scripts for data extraction transformation and aggregations to prepare clean, standardized datasets for reporting consumption
Perform data validation, troubleshooting, and reconciliation across integrated sources by developing scripts to monitor automations and identify failure points
Assist marketing users with routine task optimizations and process automations as needed
Reporting & Dashboard Development
Collaborate/partner with business users and operations teams across marketing and sales to understand reporting needs and develop effective visualizations, KPIs and reports to measure and monitor success
Build and maintain Advanced Power BI dashboards and reports to support marketing performance tracking for Executive level to individual contributors

Tyler Technologies

3.8 Glassdoor

Tyler Technologies (NYSE: TYL) provides integrated software and technology services to the public sector. Tyler’s end-to-end solutions empower local, state, and federal government entities to operate efficiently and transparently with residents and each other. By connecting data and processes across disparate systems, Tyler’s solutions transform how clients gain actionable insights into opportunities and solutions for their communities. Tyler has more than 40,000 successful installations across nearly 13,000 locations, with clients in all 50 states, Canada, the Caribbean, Australia, and other international locations. Tyler has been recognized numerous times for growth and innovation, including Government Technology’s GovTech 100 list. More information about Tyler Technologies, an S&P 500 company headquartered in Plano, Texas, can be found at tylertech.com.

Founded in 1966

Plano, Texas, USA

7.7K employees

www.tylertech.com

73% recommend to a friend

88% CEO approval