Marketing Report & Data Analyst at Empire Access | Corning, NY | $22/hr – $30/hr

Empire Access

Marketing Report & Data Analyst

Corning, NY (Hybrid)

$22/hr – $30/hrMid Level2+ years exp

Posted 2 months ago

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Job Summary

Own the data-driven growth engine by turning market and campaign data into actionable strategies that expand adoption, lift cross-market performance, and optimize ROI across digital, mail, and field programs.

Market Penetration: pinpoint high-potential neighborhoods and segments to accelerate adoption.
Campaign Performance: monitor ROI and CPA, delivering clear recommendations to improve effectiveness.
Cross-functional Execution: partner with Marketing, Sales, and Customer Experience to turn insights into targeted campaigns and field initiatives.

Job Description

Responsibilities

Market Penetration: Identify opportunities to increase adoption in targeted neighborhoods and segments
Marketing Effectiveness: Improve campaign performance and channel ROI
Customer Growth: Support acquisition strategies with data-backed insights
ARPU Support: Provide analysis on offers, promotions, and customer mix
Analyze subscriber growth, penetration trends, and campaign performance across markets
Identify underperforming areas and high-opportunity segments
Support development of targeted marketing strategies with data insights
Track and report on performance of digital, direct mail, and field marketing campaigns
Assist in evaluating channel effectiveness and cost per acquisition (CPA)
Support A/B testing and help measure results of campaigns and offers

Requirements

People with Proficiency with Excel and SQL, and visualization tools like Tableau; CRM experience a plus.
People with Strong analytical, quantitative, and problem-solving abilities with a focus on accuracy and attention to detail.
People who have the Ability to identify trends, patterns and communicate with team to drive actionable insights and outcomes.
People with Effective communication skills to deliver insights and recommendations to technical and non-technical audiences.
People with Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable.
Basic Qualifications 2-4 years’ experience in marketing data analysis or business intelligence, preferably in telecommunications or broadband services.

Preferred

CRM experience a plus.
Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable.

Benefits

Comprehensive Health Insurance: Medical, Dental, Vision, and additional Supplemental lines of coverage.
Employee discounts: Discounts on Empire Access services and products for eligible employees.
Employee Assistance Program.
Competitive pay rates with opportunities for growth.
Retirement Plan- 401k plan with up to a 6% company match to help you save for the future.
Paid Time Off: Generous paid time off such as vacation, sick, holidays, floating holidays, personal time.
Employees also get their birthday off each calendar year.
Employees dependents under the age of 18 get a birthday card and a $25.00 check each calendar year during the month of their birthday.
Training programs and Career advancements.
Employee Recognition “Kudos” Program

Empire Access

Empire Fiber Internet (also known as Empire Access) delivers ultra-fast, reliable fiber internet to homes and businesses across New York and Pennsylvania. We are the same company you know and trust, now with an updated name and brand that reflects our focus on cutting-edge fiber technology. Serving New York and Pennsylvania residents for over 100 years, we are committed to superior service, fast connections, and innovative fiber solutions for today’s connected world.

Prattsburg, New York, USA

99 employees (7 in marketing)

www.empireaccess.com