Marketing & Recruiting Specialist at NorCal Roofing & Gutters | Sacramento, CA | $26/hr – $33/hr

Marketing & Recruiting Specialist

Sacramento, CA (On-site)

$26/hr – $33/hrMid LevelFull time

Posted 4 weeks ago

The other 99% submit and hope. You're about to do something different.

Own field and office recruitment workflow while building a content library and client testimonials to support proposals and local brand visibility.

Field hiring and content capture: post ads, visit sites, capture footage, and secure quick testimonials
Screening, scheduling, and CRM/ATS pipeline management to keep time-to-fill low
Content publishing and asset coordination to back proposals and local PAMs

Responsibilities

Write and post job ads across all brands; attend local job fairs and hiring events
Screen resumes and conduct structured phone screens using the company screen rubric; score and log every candidate same-day; handle walk-in applicants
Schedule qualified candidates with hiring managers within 48 hours; run reference checks as directed; coordinate day-one onboarding logistics with the office
Maintain the candidate pipeline in the CRM/ATS — every candidate dispositioned; declines closed out courteously within 3 business days; track time-to-fill and source-of-hire
Visit local job sites to capture photo and video content: crews working, before/after transformations, equipment, finished projects
Capture client testimonials on video at final walkthroughs, coordinated with the estimators — short, authentic clips with a signed media release on file for every one published
Respond to all social media messages / inquiries
Edit and publish short-form vertical video — minimum 2 published videos per week; maintain the monthly content calendar
Enforce the job-site capture SOP with crews for sites you can't visit; curate, edit, and publish their photos to the right brand
Build the testimonial and completed-project library (video, quotes, photos) organized so estimators can drop proof into any proposal

Requirements

Demonstrated graphic design and short-form video ability — portfolio required (Canva mandatory)
Experience in recruiting, marketing coordination, or content production with measurable output; construction/trades exposure a plus
Comfortable on active construction sites (ground level) and in front of clients for testimonial capture
Valid California driver's license, clean record, and reliable vehicle (local travel required; mileage reimbursed)
Highly systematic: comfortable being measured on a weekly scorecard; strong follow-up discipline
Proficient with CRMs (Salesforce preferred), Google Business Profile, spreadsheets, and job boards
Bilingual English/Spanish strongly preferred (candidate pool and crew communication)
FAA Part 107 remote pilot certificate a plus (drone content on commercial projects)

Preferred