Own integrated marketing and communications execution for RIDE, coordinating content, media, digital programs, and cross-functional messaging to elevate brand in the clean transportation space.

• Marketing & Communications Strategy: Support the development and execution of integrated marketing and communications strategies that align with RIDE's business objectives, brand positioning, and growth initiatives.
• Content Creation & Storytelling: Develop engaging content for press releases, newsletters, website updates, email campaigns, brochures, presentations, customer success stories, and other marketing collateral to communicate RIDE's mission, products, and industry leadership.
• Public Relations & Media Outreach: Assist in managing media relations activities, including drafting press materials, coordinating interviews and factory tours, monitoring media coverage, and supporting proactive outreach to industry publications, journalists, and partners.
• Social Media Management: Create, schedule, and manage social media content across LinkedIn, Facebook, Instagram, and YouTube to increase engagement, brand visibility, and audience growth. Monitor analytics and recommend improvements based on performance metrics.
• Brand Management: Ensure consistency in brand identity, messaging, and visual standards across all internal and external communications materials. Support efforts to strengthen RIDE's brand presence within the clean transportation industry.
• Digital Marketing Support: Collaborate with the marketing team on digital marketing initiatives, including email marketing campaigns, website content management, SEO optimization, paid advertising, and lead generation activities.
• Collaboration & Cross-Functional Support: Work closely with internal teams including sales, engineering, executive leadership, and government relations to develop accurate and impactful messaging that supports company priorities and customer engagement.
• Event & Trade Show Support: Assist with the promotion and communications strategy for trade shows, conferences, customer events, and product launches, including pre-event marketing, on-site media coordination, and post-event content development.
• Analytics & Reporting: Track and analyze marketing and PR performance metrics, including campaign effectiveness, media coverage, website traffic, social engagement, and audience growth. Provide recommendations and insights for continuous improvement.
• Industry Awareness & Thought Leadership: Stay informed on industry trends, sustainability initiatives, government incentive programs, and emerging technologies in the electric vehicle and clean transportation sectors to support strategic messaging and thought leadership opportunities.